21 July 2007

Ketchup for the soul

On the quite interesting-looking Denialism blog, we have a review of Barbara Ehrenreich's review of the cult-of-positivity tendency — perhaps mostly American, but we all tend to regress towards American standards

You are about to read a re-re-review of unprecedented profundity!

— to slather everything unconditionally with boilerplate "positivity", much like some people are unable to eat anything not covered in ketchup.

You've already managed to read half this post! Keep going! You can do it!

Ehrenreich then goes for the kill: that the cult of positivity is actually yet another way to blame the victim for its ails, another route enabling people to Stop Worrying So Much and attain technicolor Happiness by gorging on loads of consumer shite.

It's all good! There are so many opportunities that just abound in the happy fields of people prancing in slow motion, their faces cramped into a permanent grin! Smile™!

I was going to have a profound conclusion of some sorts, but no one's reinforcing me for it. Eh. Maybe there's something on TV.

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